Beyond the Brand Name “Zineb Lyoubi Idrissi” is a life lover that has a great passion for fashion but also for Arab and North African roots.
Arabia Weddings had the chance to chit chat with Moroccan fashion designer Zineb and here is what she had to say:
- Tell us more about yourself.
Haute Couture and fashion have been a discovery that allowed me to realize myself.
I first started designing as a hobby but my passion caught with me. After having pursued my studies of Business in France, I left everything to pursue fashion and get back to my passion.
Starting a business is always hard, in the fashion industry it is even harder. Branding and marketing is the key to success, but it is clear that the base remains the quality, creativity and sense of perfection.